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AGSR GLobal Service Offering

Fire Protection Market Assessment

We offer a comprehensive assessment of the  US Fire Detection and Suppression markets which includes addressing key areas such as:

  • Market Size and Growth Rates (CAGR)
  • Identifying Key Market Trends
  • Customer Segmentation and Needs Assessment (VOC) by segment
  • Competitive Landscape specific to your product offering
  • Regulatory Requirements and Trends

Product Portfolio Review

We offer an in depth assessment of your current portfolio to determine fit for the target regions/segments as well as to determine overall portfolio health. We can cover the following areas:

  • Product positioning
  • Performance Analysis (revenue/volume growth, margin, EBIT, market share, cost drivers, etc.)
  • Product Lifecycle Mapping
  • R&D Investment analysis
  • New product pipeline assessment
  • Customer Feedback

Portfolio Pricing Strategy Development

We can assess your current pricing policies and determine if alternative strategies could help your business gain share while improving portfolio profitability. Areas to be covered would include:

  • Cost-Plus Analysis to ensure each product is meeting your minimum margin expectations
  • Evaluate the fit of a value-based pricing approach for your portfolio
  • Competitive price comparison
  • Determine pricing elasticity to help better understand price change impact on demand
  • Evaluate price realization based on past price increases
  • Identify opportunities for improvement such as low/high prices, gaps and bundling opportunities

Value Proposition Creation

Based on our assessment of your portfolio, we can then help develop a compelling value proposition.

  • Clearly define the product or service being offered
  • Articulate the customer problem which is being solved
  • Define a list of competitive offering and determine how they are being positioned in the market
  • Identify what is different and better about your product or service versus your competitors
  • Develop a clear, concise statement which states why your product/service is better and offers proof on the claims being made


Competitive Landscape

Our team will perform a comprehensive assessment of the competitors in your space to determine how you would expect to perform in the segment while at the same time, provide input into your long term product line roadmap. Areas to be addressed include:

  • Competitor Profiles
    • Overview
    • Organizational Structure
    • Product/Service Portfolio
    • Product Approvals
    • Pricing Strategy
    • Market Positioning
    • Distribution Channels
    • Marketing/Sales Strategy
    • Financial Performance
    • SWOT analysis
  • Competitive Positioning Matrix
  • Opportunities and Threats

Commercialization Strategy

We offer a comprehensive assessment of your go-to-market strategy which includes evaluation of your product positioning, channel and distribution strategy, value proposition, marketing literature, website, data sheets, regulatory compliance, presentations, catalogs, etc.. Based on this assessment, we will provide recommendations to help ensure the launch reaches all short and long term goals.

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